Marketing Manager for Fawdel Business
About The Role
As Marketing Manager for Fawdel for Business, you will envision and execute on a go-to-market, demand generation and growth strategy for Fawdel in the B2B space. You will drive high-impact programs to generate demand and improve lead conversion. You will craft effective launch plans including messaging and pitch. You will drive customer insights and market validation.
What You’ll Do
Lead our product marketing, growth marketing, creative and marketing analytics teams
Work closely with our marketing team to set strategy for their regions and cities, support their marketing efforts with tools and infrastructure, and take learnings from local team
Drive smart ROI driven marketing strategy and manage growth at scale. This means taking an analytical approach to problem solving and scaling growth through a customer-centric lens
Work among high-performance engineers, designers and product managers in a fast-paced, rapidly growing, hybrid technology/operations environment
What You’ll Need
At least 7 years experience delivering highly successful b2b go-to-market, demand generation and growth strategies with your fingerprints all over them - you're extremely proud of what you've accomplished
BS/MS in Computer Science, Mathematics, Economics, Business or related field
A lead generation expert: You can devise highly effective programs to generate qualified leads. You're extremely creative and can rapidly execute on your ideas
Excellent email skills: You possess an uncanny ability to run and iterate on highly effective automated email marketing campaigns
Comfort with data: You go get the data you need with no muss/fuss and can turn it into an insightful story. You know how to leverage data to make decisions and drive growth
Skilled at articulating the essence of products and the value they create. You can develop a meaningful messaging hierarchy and effective content strategy plan. You can also play copywriter.
About The Team
An entrepreneurial technology startup, FAWDEL is poised to disrupt the delivery service space with our powerful last-mile mobile logistics platform. With single-app and one-tap convenience, FAWDEL connects consumers to their favorite local merchants with faster, friendlier, and more reliable doorstep delivery. FAWDEL is uniquely focused on helping independent businesses within a hyper-localized service area reach more customers. Through our partnerships with merchants, and our commitment to hiring local couriers, we’re helping local businesses, communities, and economies thrive. Driven by our innovative technology and our passion for connecting customers and businesses, our small team envisions a future with big growth potential.
Information Technology and Services